EVERYBODY ON BOARD?
Apple and Pepsi will use the RIAA lawsuits for fodder in a Super Bowl commercial tomorrow.
"In the ad, [17 year old] Leith proudly says she was among hundreds of music fans sued for downloading songs without paying for them, then vows to continue doing so — on iTunes."
Pepsi's unveiling a bottlecap promotion for free iTunes downloads. Not to be outdone, Coca-Cola and Heineken are each launching digital music cross-promotions.